Capitalize on a Winning Opportunity: Visit Evergreen Enterprises at the Las Vegas Market

July 25, 2011 Evergreen Enterprises, Inc. 0 Comments

Some say opportunity only knocks once. But in the “Capital of Second Chances” there's yet another opportunity to peruse our product this summer. With major shows in Dallas and Atlanta now in the books, the last of our “big 3” markets remains in Las Vegas, Nevada at the World Market Center. Evergreen Enterprises will exhibit August 1-5, 2011, in showroom C-0812.

If you didn't make it to Dallas or Atlanta, or if Las Vegas is your market of choice, here are all the opportunities you have to look forward to:

Opportunities To Celebrate. We’ll be welcoming all guests to the Las Vegas market to our brand new showroom 812 for this year (on the 8th floor of Building C). You’ll enjoy the way this space helps consolidate our product into one huge room instead of 3 smaller areas, and you’ll find the location to be more accessible as well, as it’s directly off the escalators. To officially kick off business in our new showroom, we’ll have a Ribbon-Cutting Ceremony and Open House on August 2 from 2pm to 6pm, where we’ll serve hard lemonade. 

Speaking of beverages… Starting on Monday, we’ll be giving away samples of our incredibly popular insulated tumblers from Cypress Home (while supplies last). With a double-wall design and the included lid and straw, these tumblers give cold drinks a chance to stay cold, and they’re great opportunity to grow your business!

Opportunities To Shop & Save. Our customers love our Early Bird specials, so we’re continuing this trend in Las Vegas. Come in on August 1 and take advantage of your chance to save 10% off any single order of your choice. While at the show, be sure to see your Territory Manager and ask about additional margin-building product specials to improve your store’s bottom line.

We know that it’s ultimately about the product, and whether this is your first or fourth chance this year to spend time shopping our wide array of items, you’ll find plenty of new opportunities to stock up your inventory. Come sample our latest huge product release of over 1,000 new items. From Evergreen Flag & Garden to Cypress Home to Cape Craftsmen to our new NFL line, we’ve got something for everyone!

Opportunity for Change. Evergreen continues to participate in the Change for Life program. For every order you place throughout the show, we’ll donate to the Gift For Life foundation, dedicated to AIDS research and education. Help give others the opportunity to live!

For more details on the World Market Center in Las Vegas, visit http://www.lasvegasmarket.com

.

Expanding Markets: Evergreen Enterprises Begins Sales Operations in Canada

July 14, 2011 Evergreen Enterprises, Inc. 0 Comments

We’re excited to share that on July 5, 2011, we launched a new subsidiary, Evergreen Enterprises Canada, to provide sales support for independent retailers throughout Canada. Since partnering with a Canadian distributor in 2008, we’ve decided to make a transition to our own direct sales force in order to provide the marketplace with the best of what our U.S. operations has to offer. John Toler, COO of Evergreen Enterprises, says, “In order to maximize the opportunity in Canada, we need to employ a direct sales force who can best service the needs of the independent retailer. The latest in-depth product training and the best technology in the marketplace will be at their disposal so retailers can make the best decision.”

Unique Opportunities
Partnering with former senior sales management of Amram's Distributing, we were able to establish a new direct sales force in Canada of 18 dedicated representatives with a combined experience of over 225 years in the wholesale gift industry. And with over 34 million people in Canada—most of which live within 100 miles of the U.S. border—we have effectively expanded our nearby retailer and consumer base by a wide margin, yet without any great strain of distance. Now a member of the Canadian Gift & Tableware Association (CGTA), Evergreen will soon participate in trade shows in Montreal, Alberta, and Toronto. In the bigger picture, we see this development as a strong first step towards future international growth.


Unique Challenges
Moving into a new country also requires us to rethink all aspects of the way we do business. Each department—product development, information technology, customer service, accounting, shipping—has to adapt to new laws and a new language. We’ve hired several new bilingual staff to assist our French-speaking northern neighbors, and we’ll begin to introduce bilingual support into our product packaging, operational documents, and web site. Our soon-to-be-launched new web site has options for text in French or English as well as conversion between Canadian and American dollars. We’ve also begun a new partnership with UPS to ensure smooth and timely shipping in order to remain competitive in delivery of our wide range of products.


We’re eager to embrace all the opportunities and challenges that this expansion brings. Now at 18 years old, Evergreen Enterprises continues to grow and look forward to the future!


For additional information contact John Toler at 800-774-3837 or jtoler@gmail.com

.

Continue a Winning Record: Visit Evergreen Enterprises at the AmericasMart in Atlanta

July 06, 2011 Evergreen Enterprises, Inc. 0 Comments

As the Atlanta Braves are currently enjoying one of the strongest seasons in the National League this year, we’ve been preparing for what is usually our strongest trade show of the year: the Atlanta International Gift & Home Furnishings Market at the AmericasMart in Atlanta, GA. Evergreen Enterprises will exhibit July 13-20, 2011, in showrooms 1700 and 1709 in Building 2.

Here are several key features and events that will help you plan your visit:


New Products. Whether you’re a rookie or a veteran to the Atlanta market, we hope you’ll schedule some time to come by and check out our starting lineup of home and garden décor. From Evergreen Flag & Garden to Cypress Home to Cape Craftsmen to our new NFL line, we’ll have over 15,000 square feet of displays featuring lots of new product that you won’t want to miss. Plus many of our experienced and enthusiastic sales staff will be on hand to advise and assist. Come scout out the items that will will give your store a winning season.



Early Bird Special. We’ve got a special savings opportunity for those who show up and get in the game a day early. Come on in to see us on Tuesday, July 12 and get an additional 10% discount off any single order of your choice. While at the show, be sure to see your Territory Manager and ask about additional margin-building specials to improve your store’s bottom line.


Drinks On Us. They don’t call it “Hot-lanta” for nothing, so come into our showroom for some cool-down relief. From Thursday, July 14 to Sunday, July 17 we’ll be welcoming guests to our Atlanta showroom with a complementary piña colada. You’ll also get a free sample of our Cypress Home insulated tumblers in a hot new palm tree design. With a double-wall design and the included lid and straw, these tumblers are one of the best ways to make sure cold drinks stay that way—and they’ve proven themselves to be a home-run product with our retailers. We’ll give out 250 tumblers per day, so get yours while supplies last!


Party Time!  To help you mix business and pleasure, we’re offering 2 chance to come by our showroom for some physical and mental refreshment. On Friday, July 15, we’ll host a Summer Block Party, with hot dogs, chicken fingers, frozen drinks, beer, wine, and DJ Josh keeping the music going. Then on Saturday, July 16, come in for a Tailgate Party, complete with BBQ and beverages, plus live musical entertainment. Both parties will be from 5:00 PM to 8:00 PM.


Change For Life. For every order you place throughout the show, Evergreen will continue to donate to the Gift For Life foundation, dedicated to AIDS research and education. Keep that in mind as you help us help others!



For more details on the Atlanta AmericasMart, visit http://www.americasmart.com.

.