Blossoms & Buds: The Evergreen Family's Newest Addition

December 30, 2013 Evergreen Enterprises 0 Comments

from Ting Xu, President

Dear Evergreen Family,

While spending time looking back over this last year, I am always looking to what the future holds for the company I started 20 years ago.

Our employees and the contributions they make are one of the most vital parts of our business. Many of our staff have been with us for years, and as I've watched the Evergreen Enterprises family of employees grow both personally and professionally, it's become clear to me that our future is as bright as ever.

The Evergreen Baby Boom of 2006

In 2006, seven new children were born to various employees in our home office over the course of just a few month's time. While wondering if there was something in the water, I began to see how these "Evergreen babies" (shown above) brought a new perspective to both life and business. In a way, Evergreen is like those children—no longer an infant, but growing up fast, while looking ahead with expectation to a life filled with new adventures and successes—and challenges.

Each new brand that we bring to market is also something like bringing a new child into the world. We start with a vision, then prepare the best we can, while adjusting to bumps and changes along the way. And even after a new catalog is "born," there is still work to be done to support and refine the brand towards maturity.

Blossoms & Buds, the new Evergreen baby brand, represents a powerful and promising combination, building on past strengths while innovating in new areas. We've taken some of the most successful and relevant categories in home decor and gift and given them a unified and unique new look that's just right for this market. We hope that adding plush and apparel further positions Blossoms & Buds to be the boutique resource for our retailers' 2014 needs.

Please welcome with me the newest member of Evergreen's ever-growing family of brands! As always, I thank you for your support.



To browse all of our products, including Blossoms & Buds, visit us online at MyEvergreen.com

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Evergreen at 20: Working As a Family Toward the Future

December 10, 2013 Evergreen Enterprises 0 Comments

As our 20th year as a company draws to a close, we look toward what the future holds for Evergreen. One of the many things we've learned over two decades is that our future is largely dependent on what we make of it—and how well we prepare for it.

We believe that our catalogs are both a backward-looking reflection of our company's past experience and history and a forward-looking window to future successes and opportunities. We hope that in the pages of products, you can see our firm commitment to future growth in 3 major ways:

• First, we have renewed our efforts to innovate this year by looking at ways we can bring meaningful product solutions to market as well as chart new paths to brand new ideas that have never been seen before.


• Second, we continue to look ahead to coming trends in both product categories and visual themes to make sure our offerings are relevant to the ever-changing cultural landscape. 


• Third, as we approach the holidays, we have expanded our view of gifting to include occasions throughout the entire year, providing more ways our retailers can grow their sales into the future.

None of these endeavors would be possible without our growing family of dedicated employees. In fact, we would not be where we are today were it not for the hundreds of loyal and talented people who have each contributed to our success over the years. Our current family includes over 400 employees throughout the United States and Canada. As always, we also thank our valued retailers for their continued support as we work to support their businesses in the years to come.

One important goal for us this year has been the growth of company spirit. We are proud to say that our employees have truly demonstrated that they are caring and devoted to both the company and each other. Evergreen is a place where innovation and inspiration are encouraged. The efforts of our employees have enabled us to not just survive, but to thrive, and we remain ready for the challenges of the next 20 years and beyond!

Best wishes for the holiday season!

Frank & Ting

Visit us online at MyEvergreen.com
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