'Tis the Season for Engagements & Wedding Planning

Mr & Mrs Tabletop Decor
Engagement season is here! Likely you're hearing announcements from happy couples just as often as Salvation Army Santas ringing their bells for donations. Those in the wedding industry know it's true: a third of all engagements happen between Thanksgiving and New Year (Wedding Wire). Wedding-related businesses from jewelers to bridal shops to florists will soon be entering into the busiest time of the year.

The Top 5 Sales Opportunities with Evergreen On-Demand

Independent retailers face many challenges, such as fitting a maximum amount of product into a minimum amount of space, as well as making sure they stock the items that customers are looking for. Our Evergreen On-Demand program addresses these challenges by offering a way for retailers to offer an “endless aisle” of products. If you're a retailer, our ordering tool allows you to sell thousands of Evergreen products that might not be physically available in your store and have them shipped directly to your customer's home. Evergreen On-Demand can also help you avoid inventory risks but still offer something your customers might be looking for.

If you're new to Evergreen On-Demand or are looking for ways to grow your store's sales, here's a list of the top 5 categories that have proven themselves as key opportunities in this omni-channel approach.

5. Furniture

We know that many retailers simply don’t have the space to offer furniture on a large scale, but we also know that many of our multi-function furniture pieces make awesome merchandisers. With Evergreen On-Demand, you can use one of our shelving pieces to merchandise any number of our products and show off the furniture in the process. Using the signage we have available, it’s easy to demonstrate that the piece is for sale and can be shipped directly to your customer’s home. This is a great way to minimize inventory risk while maximizing your sales opportunities! For our shelving, benches, cabinets and more, shipping directly to your customers is also an added convenience, especially for customers with small cars or no car.

4. Wall Décor

One of our coastal gallery walls
We offer a wide range of wall décor: from our stretched canvas, wood and metal pieces to unique shaped “alternative” wall décor, clocks and more. Our gallery wall approach provides you with curated assortments of gallery walls that coordinate and combine multiple pieces of wall art together to create one big statement. These mix in a variety of wall decor products and fit into 4' by 6' sections of wall. With Evergreen On-Demand, customers can choose the piece they want from the coordinated display and you can ship that item directly to them. The display stays on the wall, so you don’t have to worry about replacing the piece and you’ll never be out of inventory! Like with furniture, you’ll want to use our signage to help educate customers and demonstrate that the items will ship to their home.

3. Garden Stakes

We offer garden stakes in all sorts of shapes and sizes that make charming additions to lawns and gardens. Many of these are our kinetic wind spinners that stand tall in lawns and gardens and capture attention with their size and unique motion patterns. Some of our larger kinetics can be up to 100” tall, so we know it can be hard to budget the space for many of them. That’s where Evergreen On-Demand comes in, offering your customers a wider selection, including pieces that may be too big to keep many in your store.

2. Sports Items

We understand that many retailers are hesitant to stock sports items, at least beyond their local team. The reality, however, is that there are several teams that sell well all over the country in the NFL, MLB and NHL. We always recommend retailers carry these teams. A good place to start with our sports offering is our Top 10 Sports Items blog. Stocking these items in top teams will ensure that customers buy the product, while you can capture additional customers who are looking for other teams with Evergreen On-Demand. You also never know which college graduates might be in your store. Evergreen On-Demand offers the potential to help a customer find gear from their alma mater that they might not have expected to find. Alumni aren’t just alumni during the NCAA season, so you’ll be able to sell collegiate items year-round. Evergreen On-Demand also ensures that you can provide customers with whatever sports item they’re looking for. We carry tons of fun sports décor, flags, and more in tons of NFL, NHL, MLB and NCAA teams and are able to ship directly to your customers’ homes.

A chart of the teams that sell outside their territory

1. Flags

It’s no secret that we have more flags than anyone can fit into a single store. We have designs for holidays and every season in a variety of outdoor-safe materials in house, garden and estate sizes. We highly recommend stocking as strong of a selection of flags as possible to spark customers’ imagination. We offer a flag shop presentation that easily accomplishes this, where customers can experience the variety of unique materials and embellishments featured in our flag selection first hand. If customers can’t find what they’re looking for in your store, there’s no need to lose a sale. It’s easy to help the customer order the flag they want to their home right then and there with Evergreen On-Demand! This can also especially helpful with region-specific designs as well as monogram flags, where customers are looking for something special.

To learn more about the Evergreen On-Demand program, including how to get your business started, visit our website, read our blog or contact your local Evergreen territory manager. You'll find their contact info when you login to our Online Resource Center at www.MyEvergreenOnline.com.

The 10 Most Popular Items from Team Sports America

Our Team Sports America line consists of a wide range of gift items and décor for sports fans, with fun and functional items that help fans everywhere show off their team pride. Based on feedback from our retailers, we've compiled a list of the top ten sports items that have elicited a huge response from fans and can't seem to stay on store shelves!

Sell Any Style, Any Team, Anytime with Evergreen On-Demand

If you're a retailer, you know that consumer expectations are constantly changing. Today's online-oriented world gives them more shopping options than ever before. And we understand how these can continue to make it tougher to compete in the market. Yet we believe that consumers still value the retail store experience on multiple levels. In order to compete with online marketplaces, many brick-and-mortar stores (especially national chains) have started to offer price matching with online retailers as well as free shipping from a distribution center if they don't have a specific item in their store. This tactic of offering a seamless, equivalent experience for people in store that they would enjoy while shopping online is often called the "omnichannel" approach.

Cottage Displays: Give Garden Items a Great Home In Your Store

As a leader in decorative garden products, we value the feedback we get from our retail partners. Our retailers have frequently shared two specific needs with us. First is the need to show key garden product categories in a way that's easy for their shoppers to see, whether bird houses, bird feeders, habitats, solar product, kinetic spinners—you name it. The second need they have is more signage and visual content to make themselves relevant to how consumers shop today.

Our new Cottage displays provide solutions for both of those needs!

Turn Your Store Into a Flag Shop

As the industry wholesale leader in outdoor decorative flags (including applique, suede, burlap, felt, and more) our company's success is built on the strength of our thousands of independent local retailers. So we're always hard at work to find new ways to help our retailers succeed in growing their business. One way we do this is by offering best-in-class merchandising solutions for our retailers. This past summer, we rolled out a major new way for retailers to display our wide range of flag products in stores.

Decorative Statement Stakes from Evergreen

Statement Stakes from Evergreen Flag are versatile outdoor-safe fabric pieces that we offer in a range of welcoming, seasonal designs. They can be a great decorative addition to lawns, homes, patios, or doors, with the option to either hang, stake, or display on a stand. Like our flags and door décor, these statement pieces feature unique embellishments crafted from many different materials.

36-inch Statement Stakes

Our full-size Statement Stake is 36" high, or 44" high when mounted on the metal “h”-based stake, which is sold separately. Each piece is double-sided and outdoor-safe, with dimensional designs that include embellishments, mixed materials, and unique fabrics. Each one has a ribbon on top to give consumers an option of hanging these like door décor. In full-size Statement Stakes, we also offer a few lighted designs for some extra flair! Some designs include a write-on chalkboard feature, like this birthday piece–which makes a great party decoration! Some designs include a write-on chalkboard feature, like our birthday piece–which makes a great party decoration!

24-inch Statement Stakes

Our petite Statement Stake is an all-in-one solution and includes the mounting stake. These 24” Statement Stakes are one sided, and are 33” tall when combined with the stake. Like the 36” Stake, they’re outdoor-safe, they include embellishments, mixed materials, and ribbons for easy hanging. These make great decorations on walls and doors. We offer these at a value price!

Hardware & Merchandising

The mounting stakes for our Statement Stakes have a classic h-shaped base which can fit in any of our standard garden flag bases, or be inserted into the ground or a planter. We’re also introducing a new metal floor base in a classic scroll design. For our full-size statement stakes, we recommend the Triangle display and we have new signage that retailers can add to the display specifically for statement stakes. We have a set of 3 signs—one for each side for 360-degree visibility. For our petite size statement stakes, we recommend the garden flag merchandiser as a secondary display solution. We also have an option to merchandise Statement Stakes within our flag shop. These wall-based merchandising solutions come in two different setups and with eye-catching signage.

Retailers can shop all our thousands of products using our Online Resource Center at MyEvergreenOnline.com