Cape Craftsmen: Nature's Vitality, Cozy at Home, and More Trends!



In Cape Craftsmen, like other home brands here at Evergreen, we curate our wholesale products into coordinated collections based on strong decor trends that we see rising in the market. By creating unified interior decorating statements in stores—across multiple types of pieces and multiple price points—retailers can take advantage of these trend looks to reach a wider base of shoppers. In this article, we’ll take you through the major trends in our latest Cape Craftsmen catalog release for spring 2019.

Candles: Lighting the Way to Sales All Year


From practical travel accessories to on-trend jewelry to inspirational wish tokens, our B. Boutique line offers independent retailers several great options in impulse-driven wholesale gift items. Since we added scented decorative candles to our gift assortment, they’ve become one of our most successful items, with previous top sellers being our monogram and birthstone candle assortments.

Gilded Garden: Our Striking New Metal Botanicals


One of the most exciting recent additions to the Cape Craftsmen line is our new Gilded Garden collection. We’ve seen how our “Evergreens” wholesale artificial botanicals have become quite popular in our Cypress Home of indoor decor accents for home entertaining, and the Cape Craftsmen brand has been successful for a long time with unique wall decor made of sculpted metal. So we merged both of these approaches into a new collection of metal botanicals for the home.

The Year-Round Rainwear Collection for Every Retailer


Our B. Boutique brand of ladies’ fashion accessories and personal gifts includes a variety of apparel in trend-right colors and styles, across a range of seasons from summer beach days to the chilly winter months. We also offer apparel and accessories for special year-round situations, like our rainwear collection. Even if it only rains a few inches each year in your area, rainwear can be an easy sell. Whether it’s for where they currently live, for travel, or as a gift, everyone has and buys rain gear.

Because of its universal appeal, we’ve seen this group of products become very successful for many of our independent retailers, so we wanted to recap what we offer in rain-related accessories.

Essential Team Accessories for Gameday Entertaining


With millions of sports fan across North America, we at Evergreen offer a wide assortment of officially-licensed sports products to add team spirit to indoor and outdoor living spaces. Along with all our wholesale decorative products—such as garden flags and holiday ornaments—we also carry several pieces for independent retailers that are more functionally-oriented towards gameday entertaining, from college championships to playoff parties.

Top 10 Best-selling Products for Fall & Winter




We know store owners are already thinking about their upcoming Fall-Holiday inventory, so throughout the month of July, we shared our 10 top-selling products for the fall and winter seasons (according to our retailers) on our Facebook page to help our retailers plan their inventory. Customers are looking for these items to liven up their homes and gardens during the colder months, so make sure to have them in stock! Without further ado, here are the top ten bestsellers for fall and winter:

The Farmhouse Look: Modern, Traditional and More!


One of the hottest trends in the last couple of years is the modern farmhouse style that was coined by HGTV’s Chip and Joanna Gaines. If you are unaware of the craze, you’ll quickly spot farmhouse décor as the new must-have of retail stores. You’ll find that the farmhouse style has a warm and cozy character that inspires nostalgia of a simpler time. The modern version is clean and natural.

For the most part, farmhouse style has a warm Earthy color palette of white, cream, gray, denim blue, and sage. The materials featured are low-maintenance like: linen, cotton, and burlap with plenty of icon pieces such as the mason jar. The look is made of up vintage pieces can be mixed with nature-esque accents. Each area can also be freshened up with florals and soft lighting. Natural wood, industrial accents and other unique architectural pieces complete the design.

Evergreen Enterprises has created a couple of collections within our Cypress Home and Cape Craftsmen home brands specifically designed for the modern farmhouse trend for a year-round selection of wholesale product.