Home Highlights: New Product for Cape Craftsmen in 2012

November 02, 2011 Evergreen Enterprises 1 Comments

Prior to the last month's launch of our new Cape Craftsmen 2012 catalog, it had been a full year since we had last comprehensively updated the entire line with new product and new collections. We're really pleased with the way our newest Cape Craftsmen product release of over 230 new items came together, as perhaps the most extensive update to our home furnishing division in quite a while. Below are some key highlights in 3 distinct areas of expansion.

1. Gorgeous Glass

New for next year, we have greatly increased our use of glass in home decor accents. This is most obvious in our selection of glass vases, which include several hand-blown and large pieces in a range of colors that work with many themes from coastal to rustic. Most of our new glass pieces can serve as either vases or candleholders, and many are stunning enough just to be shown by themselves. Our new glass cloches can be used to cultivate plants, showcase collectibles, or cover food for entertainment as they display lovely artwork on the outside.

You'll also find plenty of glass that's beautifully combined with metal in our glass and metal wall and table decor. These items use colored and sculpted glass sections on a painted metal frame to create vivid statements. We've widely expanded our offering of colorful and detailed glass and metal wall art, and the collection now features all different sizes and price points and subject matter, from leaves to frogs to butterflies to sea life to crosses to lodge. Based on the success of the fish lamp from last May's catalog, we've added 11 new glass and metal lamp designs in unique shapes that can also be used as outdoor yard art if the the internal lamp component is removed.

2. Captivating Canvas

Stretched canvas wall art has long been a popular element of the Cape Craftsmen product line. This year we are proud to introduce 3 new variations on the canvas theme—framed canvas, outdoor canvas, and linen canvas.

Framed Canvas is a classy addition to our wide selection of wall art options. We’ve taken several of our most popular wall canvases and added a stylish floater frame to showcase the art for a more polished look and feel. The frame sits behind the canvas to give a nice dimension and depth.

Outdoor Canvas is a unique garden item that can enhance any outdoor living area. Prints are on 100% organic cotton all-weather canvas. The giclée printing process provides vibrant color accuracy using plant-based inks. This canvas is stretched and gallery wrapped on a 1.5" thick stretcher bar comprised of a “green” technology that combines the integrity and structure of wood with a eco-friendly binding agent. Our outdoor canvas is then treated with UV lacquer on the front and back that will prevent the vivid color from fading for years to come. Prints are 100% waterproof and use only stainless steel staples to prevent rust. Special mounting hardware is included for outdoor use, which will prevent prints from blowing away in winds up to 60 mph. This eco-friendly wall decor can be used indoors too!

We are also excited to introduce a collection of stretched canvas using linen fabric. Elegant in its own way, the textural finish of linen adds tactile interest to our wall canvas and when combined with great art it's a easy way to accessorize a room. Look close and you’ll even notice some pieces have gold overpaint giving it a gilded look. The neutral linen fabric adds a unique touch that makes a piece of art look seemingly antique like a one-of-a-kind find from a estate sale! The linen texture itself adds visual interest, while the gold overpaint adds an antique accent.

3. Flexible Furniture

Accent furniture, such as tables, has always been a core strength of the Cape Craftmen product offering. This coming year, we will introduce several new pieces that demonstrate delightful diversity.

Our new demilune (French for "half-moon") tables are a great addition to a hall or foyer. Their straight back fits flush against a wall while their curved front extends softly into the room. Make sure to check out all of our new demilune tables, including our on-trend blue and green painted wooden table, our painted metal teal and white fish table, and our urban-styled, glass-topped metal bicycle-spoke table (shown at left). All of them will work perfectly to anchor an indoor decor statement in a variety of different themes.

For those who prefer a look of strength over grace and elegance, be sure to notice the girthy pieces in our Rustic Charm collection. The wall mirror, 4-tier etagere, and both small table and large table all feature thick, solid wood storage surfaces and heavy, sturdy metal frames and handles.

As part of our new extension into outdoor garden decor, we offer several large painted metal pieces that are perfect for patio use. You'll find benches, plant displays (many of which fold flat for easy packing) including terrariums, and some metal planters in a variety of finishes, including bright red, verdi green, and a gray vintage look.

Finally, don't miss the new blue and white wooden 2-door cabinet in our Regal Coastal collection. Remember that blue is not just for coastal situations; it's also great for everyday use to communicate a calm, elegant look.

Shop the entire Cape Craftsmen product line on our web site at www.myevergreen.com


1 comment:

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