Meet the Class of 2011: an overview of our Collegiate catalog
Our 2011 Collegiate product catalog is our biggest one ever, with more items in one place than we’ve ever had before. As an annual release, we work hard months in advance to prepare new collegiate product through the stages of planning, licensing, design, and production. This year, in order to offer our customers a more complete selection, we’ve kept nearly everything from last year and added lots of new items and schools to the mix.One of our goals for this year is round out the “lifestyle” look in Collegiate product. Many new items cross over into more gameday entertaining, whether indoor parties or tailgate events. We hope that our newest product mix will help create and demonstrate a complete statement of school spirit both indoors and out. We have also added some schools in our most popular categories of applique flags and garden gnomes.
We often get requests to add certain items to a school we already license. Decisions to expand our collegiate line are often made based on flag sales. So if you want to get more items in your school, sell more flags!
Welcome the New Class!
With the new catalog, we are proud to introduce several new items into our mix of Collegiate product:
Gnome Flag Stand Holder
This spirited statue includes a molded base to allow him to rise up out of grass or mulch, and the open hand includes strong magnets to attach to any of our garden flag stands. Pair this guy with our “Go Team” stand and coordinating flag for a complete statement of school spirit! These gnomes ship suitable for gifting in a white box with color label.
This gnome also slots in nicely—in terms of both size and price point—between our other 2 styles of collegiate sculptures: our standard garden gnome and mascot display statue.
Acrylic Thermometer
Alongside its introduction in the Fall-Holiday Garden catalog, these outdoor thermometers are also making their debut in our Collegiate line. The included suction cups attach to the outside of a window, and the clear plastic allows maximum outdoor visibility. These ship in a gift box with a clear acetate lid.
Weather Monitor
This unique functional accent stands easily with its swing-out rear easel. The digital display is lit at night with a blue LED and features a clock (with alarm, snooze and date), hygrometer, temperature (indoor and outdoor), and forecast (sunny or cloudy). Weather information is retrieved over radio waves. Two AAA batteries are required.
Glass Accent Table
A successful item from our Evergreen Garden line, these Collegiate tables follow the exact same formula (and the success of glass items in general): an embossed and painted round glass top in a painted metal frame. Great for porches, decks, and patios!
Glass Bird Bath
From overwhelming popularity in our garden catalog, we now offer these 18" glass basins in our Collegiate line. They're made of the same quality embossed glass with proper school logos and colors. Stands are sold separately, and we offer a full assortment of tall ground stands, shorter table-top stands, and display easels.
Etched Slate Stepping Stone
Also a successful category in our garden catalog, these circular garden stones combine the natural color of slate with a weathered finish for a subtle yet timeless and classy look.
Armchair Quarterback
With 2 spring-loaded clamps that secure it temporarily to the arm of any sofa or reliner, this wooden refreshment tray is perfect for anything you want to keep at hand on gameday: snacks, drinks, remotes, small plates, and more. Ships in a white box with color label suitable for gifting.
TV Trays
A longtime favorite in Evergreen’s Cape Craftsmen division, these wooden trays feature full color printed tops and a classic black finish. We’re offering these as a set of 4 with stand, since we’ve seen that this lends a higher perceived value than single trays.
Hooked Rug
This is a completely new piece type for Evergreen’s Cypress Home line. Very similar to the Jellybean rugs currently in the marketplace, these offer excellent quality and are the only licensed Collegiate hooked rugs at this time. Each one measures 18” x 32” and is made of polyester fiber with cotton backing.
Two more notes relating to our Collegiate product in general:
- Collegiate coir mats continue to be top sellers, so make sure you’re taking advantage of this trend in your stores.
- Don't forget napkins! Our napkin designs are cleaner and classier than any competitors. As consumable items, stock up for return customers. we also have a convenient counter spinner fixture to save you valuable floor space.
- We have heard your concerns about our Collegiate inflatable figures and have worked to address them. First, we have increased the fan motor power to help the figure inflate and stand up better. Second, we have updated the catalog with actual photos of the product (or least more accurate images). We want to stand behind the products we sell, so contact your territory manager or our customer service for any problems you may encounter.
- To make sure you have product when you need it, we recommend you pre-book your order up front. Don’t wait until the busy selling season when our stock may be low.
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