Shining Stars: Top New 2012 Evergreen Flag Product Categories

October 26, 2011 Evergreen Enterprises 0 Comments

Even though the recent Evergreen Flag 2012 Summer supplement catalog is a relatively small book, there are some important highlights to note in terms of new product. In additional to summer and patriotic designs, we've used this book to launch several important new categories that we're hoping will make a big impact on our sales and yours.

With that, allow us to introduce the brightest new flag products for the coming year...

Fiber Optic Mailbox Covers
The EverOptics mailbox covers are a new addition to the EverOptics collection and another Evergreen first! These applique mailbox covers will dazzle and "wow" both day and night. During the day, admire the creative and well-crafted applique designs, while at night be amazed with colorful & brilliant fiber optic lighting effects.

Each fiber optic mailbox cover uses 4 AA batteries (not included) and includes a timer that, when set, will light up the mailbox cover for 8 hours and then turn off the lights for 16 hours. This allows the lighting effects to automatically turn back on again at the same time each day. Just set it and forget it!

Due to their embroidered applique construction, these mailbox covers are not magnetic, and instead use a velcro strap to attach to a mailbox. For a clean look, we suggest removing the mailbox from the post, wrapping the straps underneath so they are concealed, then re-attaching the mailbox so straps are concealed.

To get a glimpse at the night-time sparkle these will add to a home or business, watch our video on YouTube.


LED Yard Spinners
EverOptics Yard Spinners have white LED Lights which are powered by the wind rather than by batteries or solar energy. As the wheels turn in the wind, the lights glow brightly creating a colorful display—a simple yet stunning way to add excitement to your yard, day or night! They're available in a variety of solid color combinations.




LED Coir Mats
Coir mats remain a top seller in the market, as their natural and durable coconut fiber, resists mold and mildew, and is one of the best ways to keep dirt and moisture outside. “Now, if only they could light up in the dark to help people see their way into the door...”

Now they can, with Evergreen Luminous Mats. We're excited to introduce a brand new, patent-pending, exclusive design which uses an LED lighting system that includes 10 embedded super-bright LED lights that switch on to light up the dark when the mat is stepped on.

Luminous Mat is both functional and decorative—and outdoor safe. Using a timer, the lights will stay lit for approximately 60 seconds, then automatically shut off to conserve battery life. The mat uses 3 AAA batteries (not included).

We're offering our new Luminous Mat LED coir mats in everyday designs, and in a very popular, trendy monogram pattern. Plus they fit into our existing rubber coir mat tray frames. Your customers will never have to let guests stumble around in the dark again!


Yard Captains
With vivid designs, our Bali-inspired Yard Captains will add vibrant, attention-grabbing color to gardens and landscaping. Yard Captains can not be missed, and their tall shape is ideal for drawing attention to a business storefront or marking a spot on the beach. Made of durable rip-stop nylon with silk-screened art and lettering, each of these banners includes a telescoping fiberglass pole and ground stake. Every design is available in a 6-ft or 10-ft size. Festive and fun, Yard Captains will brighten the day by providing summer yard flair.

Don't miss our convenient program buy, offered with a free display.


Two-Sided
Suede Flags
Since their release several months ago, our Suede Reflections flags have been very successful. Now we're introducing a 2-sided version with our Suede Reflections “Synchronized Art” collection, in which every flag features two pieces of coordinating art from one of our exclusive flag designers.

Both sides of the soft yet durable suede-like fabric is imprinted with a different image by the same artist, and both read correctly with no show-through. Flip the flag around for a different look—it's almost like getting two flag designs for the price of one! Detailed double-sided designs and luxurious Suede Reflections fabric will grab the attention of your customers and neighbors alike.


Garden Flag
Monogram Scroll Markers
Now you can personalize our house address garden flag stand with new magnetic monogram garden flag hardware. We've created new monogram letters that adapt to the patent-pending flag stand we released last May. Each letter is made from PVC for durability and weatherproofing and is packaged with two scrollwork pieces. Use in addition to the house address numbers or allow the monogram hardware and decorative scrolls to stand alone. With a classic design, the monogram garden flag hardware is a fashionable way to personalize garden flags.


Talk to your Evergreen territory manager about how to make these products successful in your store. Meanwhile, log in to our web site and shop the entire Evergreen Flag product line at www.myevergreen.com

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Masterful Merchandising:
10 Strong Cypress Home Display Programs

October 21, 2011 Evergreen Enterprises 0 Comments

There is so much product in our Cypress Home catalog that when it comes to effective merchandising, it's understandably hard to know where to start. The choices and combinations are truly endless. What we hope to do here is provide what we think are 10 sound possibilities for mixing product together. Nearly all of these can be accomplished by using one of the many display fixture solutions we offer in the Cypress Home catalog, and via our web site.

The most significant thing to consider when staging product as a grouping or filling a particular merchandiser display is "What does all this product have in common?" It's important to present a common theme, either practical or visual, so that the arrangement makes sense to the limited attention space of the customer. So consider the following potential scenarios, which could be shown on our merchandisers or your own endcaps:


1. LED — Our light-up wine bottle stoppers and insulated cups can really attract attention!

2. Color Stories — All product should be tied together around a limited number of colors, such as pink, green, orange, or blue, along with our coordinating solids color items.

3. Monogram — We have numerous possibilities such as napkins, stoppers, mugs, coasters, and much more.

4. Animal Print — Zebra and leopard are extremely popular right now, and we offer these patterns in cups, napkins, wine glasses, and wine shoes.

5. Hot and Cold Drinkware — Our new hot/cold gift sets are perfect for this, plus individually sold latte mugs, double-wall mugs, and insulated cups.

6. Baking — Select from our many kitchen essentials such as measuring cups and spoons, ceramic bowls, aprons and cookbook holders.

7. Wine Statement — Pick one or two wine collections and arrange with useful wine accessories such as stoppers, corkscrews, carafes, and more.

8. Bird and Floral Statement — Select one of your favorite bird collections and combine with florals, beaded serveware and solids in glass and ceramic.

9. Felicia Statement — We offer so many different textile items in this long-popular floral/solid pattern, such as aprons, market baskets, and insulated bags.

10. Birthday Celebrations — Assemble some of our many items that celebrate those important ages, such as napkins, insulated cups, wine stem glasses, bottle stoppers, and more.


There are so many more ways to consider grouping product together for effective displays. Your Evergreen territory manager is a valuable resource when it comes to programs and in-store merchandising. Talk with them about creating a complete customized program of items for a personalized approach to better sales.


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Fresh Focus, Part 2: Cypress Home 2012 New Spring & Summer Collections

October 12, 2011 Evergreen Enterprises 0 Comments

Our design-driven collections have always been the core of our Cypress Home product offering. New for 2012, we're presenting several delightful new Spring and Summer collections featuring wonderful artwork that represents some of the most important visual trends. You'll find recurring color stories throughout that are easy to mix with our solids mentioned in our previous article.

Click on the photos below to see them larger. Click on the names of each collection to browse all of the items on our web site. (Make sure to log in to the site to see all the details.)

 
Bird Collage
A great combination of natural blues and greens from Paula Scaletta, along with medallion designs and birds, grouped with vintage pedestal cakes, cookbook holders, and more.


Botanica
The artwork from Jennifer Brinley incorporates the strength of butterflies and the curent trend of roses, along with medallions grouped with mixing bowls, acrylic serveware, crackle vases, and bags.


Funky Fish
Color, color, and more color are displayed in this great coastal art by talented teen Kaeli Smith, mixed and matched with bubble glass, metal, boxes, and bags. Puts the "fun" in funky!


Coastal Life
Blue may be a cool color, but it's a hot trend, especially mixed with shells in the art of Morgan Yamada, and pooled together with metals, glass, and acrylics.


Watermelon
This fun, traditional pattern is a sure seller for summertime traditions like picnics and July 4th, whether indoors or out.


Zest of Yellow
Blue and yellow make a strong combination, both in theory and in practice, as the art unites trendy lemons with great handpainted tile looks, especially mixed with lemon wreaths and trees.


Cowboy Up!
A natural follow-up to the bronco-busting success of our Saddle Up collection, it includes all the core pieces plus great new wine stoppers to make anyone feel at home on the range.


By the Glass
A beautiful, rich, new wine collection using the art of Lisa Kaus, and adding in our new metal cork holders as requested, along with LED wine stoppers, and wine opener gift sets.


Look for a future post about how to merchandise all this new product effectively in combinations that will make a statement and contribute to better sell-through. Meanwhile, shop the entire Cypress Home catalog and product line using our Online Resource Center.

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Fresh Focus, Part 1:
Cypress Home 2012 New Product Categories

October 11, 2011 Evergreen Enterprises 0 Comments

If there's one word to describe the latest product release from our Cypress Home division, it would be "fresh." The book itself has a fresh new look, with clean silhouette shots and focused lifestyle photography, along with a new horizontal format, which makes shopping the catalog online much easier. There's also a ton of fresh new product, with a greater percentage of new items compared to carryover. We wanted to highlight here a few key new areas of product in the Cypress Home line for 2012.

For convenience, all the links below will take you to our web site to shop the product there. (We recommend being logged in to our web first for best results.)



New Drinkware
Cypress Home has long been strong in drinkware such as mugs and wine glasses. We've got several notable new additions in this area to share...

Insulated double-wall tumblers, with their integrated lid and straw have shown themselves to be staggeringly popular across the country. Ours have the best quality and design in the market today, and it's for this reason they've become our number one selling item in Cypress Home. This coming year, we're offering several new appealing patterns including birthday celebrations, text messaging slang, companion dog breeds, and a large selection of bold and bright-colored designs with animal print and floral patterns mixed in for extra fun. Don't miss our new floral monogram insulated cups, available in both pink and green in 16 common letters.

From a more functional standpoint, we've also integrated LED lights into several fun designs of insulated cups. With the built-in switch, they can be set to 3 different levels of light to add some extra "flash" to your presence, or a simply special glow to the evening. You'll also want to note our freezable cups, available in universally-appealing colors with a a built-in koozie for comfort. Finally, don't forget that we offer several design of insulated cups in both an extra-thirst large size and an extra-convenient small size!

For those who lean towards hot beverages, we're also introducing an assortment of glass travel cups which are double-wall insulated with color-coordinated koozies as well as stainless steel mugs with ceramic accents and handles in several bright colors. All are great for either hot or cold beverages on the go.


New Bags & Baskets
Our metal-handled canvas market baskets have been in the Cypress Home line for 3 years now. For 2012, we've expanded the selection into new designs and new piece types suitable for the shopping or a trip to the beach. Alongside our spacious-yet-collapsible canvas market baskets, you'll find convenient insulated lunch bags, insulated 2-bottle wine bags, insulated picnic baskets, and insulated large tote bags. Notice how they're all insulated? All of the new bag styles also have padded metal handles for strength and comfort, and they're decorated with the patterns and artwork of some of our strongest new collections, as well as our longstanding, ever-popular Felicia group.


New Wine Stoppers
We've been offering wine bottle stoppers through our Cypress Home line ever since we can remember. Our recent new additions to the collection will stand up and make you take notice.


First, you'll find several new vacuum pump stoppers, topped in colored glass or painted polystone, that can be used to seal a wine bottle to preserve the flavor and aroma. Next, we've supplemented our existing "Lights Up" LED wine bottle stoppers with new pieces topped with beautiful mosaic glass balls that gradually transition between different colors as the LED inside changes colors automatically. Creating the opportunity to light up the night in a more natural way, there are also new candle holder stoppers—in either cut crystal lotus flower or ceramic bird shapes, both in varied colors—that hold a taper candle for that special warm ambience. Finally, take note of our new antique metal fleurish stoppers and our ceramic knob stoppers with metal filigree—both of which provide a classically elegant expression.

Remember that most of our new stoppers (including the LED stoppers and the candle holders) are made with the integrated metal foot that allows them to stand on their own as decorative accents.


New Solid Color Coordinates
Cypress Home started out as an artwork-oriented, design-driven product line. Over the years, we've recognized the importance of blending in neutral single-color items, demonstrated through categories such as our EcoBamboo solids. Now for this coming year, we're offering several great new choices in energetic, trendy tones:

• Recycled glass bottles, carafes, plates, and bowls (shown at right) in 4 bright colors—pink, green, orange, and blue.
• Ceramic bowls and rammekins in 4 bold colors—teal, green, yellow, and orange.
• Summery acrylic pitchers, glasses, bowls and drink dispensers in 3 refreshing colors—blue, green, and pink.

Mix and match these versatile pieces in vibrant color solids with our design collections to create a look that softens a group of print-oriented products and to generate add-on sales!

We'll provide some concrete examples of effective statement-oriented merchandising in an upcoming article. The right combination will increase visual interest and contribute to better sell-through. Meanwhile, shop the entire Cypress Home catalog and product line using our Online Resource Center.


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